SportsEvents Magazine

JUN 2018

SportsEvents is edited for those who plan tournaments or other sports events.

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June 2018 26 www.sportseventsmagazine.com Center Foundation, the non-profit organi- zation and facility operates independently and receives no monetary contributions or support from the state. Last year's biggest revenue generators were five North American Hockey League tournaments; a USA Ultimate Youth Club Championship and Open Club Cup; a figure skating championship; a Hard Water Expo consumer show; and a USA Rugby 7s National Championship. NSC had 24 cycling events, four golf tournaments and 74 golf events, an ice show, three ice competitions, a grass volleyball tournament, three baseball training camps, two college lacrosse games, three flag football leagues, a broomball league, a world broomball championship and a taekwondo competition, in addition to numerous other events, not to mention training and practices or rentals. In July, NSC's Schwan's USA CUP will dominate the sporting scene with a mega soccer event that will host 1,168 teams and 15,972 players for nine days. Last year the Schwan's USA CUP had a $28.3 million economic impact on the area, according to data compiled by the Destination Marketing Association International Event Calculator. "It seems there's nothing else going on," Kruse said. "It's all about soccer." This year's Schwan's USA CUP will be held July 13 – 15 for boys and girls in the U9 & 10 formats in 7v7, 9v9 and 11v11, followed by tournaments July 17 – 21 for competitive formats that include gold and silver flights, and regulation-length games. "It's just a huge positive for the commu- nity," Kruse said. "It might seem like there is nothing else happening but soccer but in reality, there's always four or five different activities going on at once. Minnesota United FC might be training or there might be a hockey tournament, professional Ultimate teams playing or a development camp and a golf tournament." And even though the multiple organized sporting events generate considerable traffic, Kruse said the community readily embraces the campus. "It's about the positive benefits the campus brings to the community. Not to mention that dozens of families use the golf course and soccer fields, and the economic impact of creating jobs," Kruse said. "We [the NSC] certainly speeded up the devel- opment of the area." While a facility that's almost three decades old may lack some of the flash of the newer facilities being built across the country, Kruse said the staff and the founda- tion leadership still believe that by focusing on developing internal and localized sports programs and unique offerings to suit the community, NSC can continue to maintain a competitive edge in the marketplace. "We took a bus to Rockford, Ill., Grand Park, Ind., and to Wisconsin Dells and they all have it over us when it comes to newer buildings that were all constructed in one build," he said. "We have maintenance issues occasionally but the way we are responding is the core of our business. We create events and programs ourselves ► t SPECIAL Feature Round Rock Multipurpose Complex, Round Rock, Texas USA Ultimate Cup 2017 in Blaine, Minn. Barclay Kruse, NSC

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