SportsEvents Magazine

JUN 2018

SportsEvents is edited for those who plan tournaments or other sports events.

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June 2018 24 t SPECIAL Feature Last year, Round Rock, Texas, held 57 sporting events at the Round Rock Multipurpose Complex in tournaments and events for soccer, basketball, volleyball, softball, baseball, fencing, Ultimate, flag football and lacrosse. More than 43,000 athletes participated in those events and the community has continued to see growth in revenue and hotel occupancy rates, accord- ing to Nancy Yawn, director of the Round Rock Convention and Visitors Bureau. "The sports facilities allow Round Rock to be a part of this lucrative sports-tourism game and stand out amongst the competi- tion," she said. Hotels and restaurants in the area particu- larly benefit from additional sports business at the multi-use complex. At the end of the last fiscal year, 30 hotels with a total of 3,000 rooms maintained occupancy rates of 77.1 percent and other businesses such as retail outlets and restaurants enjoyed reve- nue and tax boosts that spike when teams come to town. The complex includes natural-grass fields, synthetic fields, meeting space and spectator amenities at the state-of-the art venue just 15 minutes north of the state's capital in Austin. This year alone, Round Rock, aptly nicknamed The Sports Capital of Texas, has already had a record-breaking year with five national tournaments, including the 2018 USA Deaf Basketball Tournament, the 2018 iSET College Table Tennis National Cham- pionships and the 2018 USA Judo Senior National Championships at the Round Rock Sports Center, in addition to US Quidditch Cup 11 and the 2018 US Lacrosse Women's Collegiate Lacrosse Associates Division I and Division II National Championships at the multipurpose complex. Yawn said the city also recently became the official home of the professional Major League Rugby team, Austin Elite Rugby, for the 2018 season. "As the official sports capital of Texas, we pride ourselves on world-class facil- ities with the capacity to handle almost any sport," Yawn said. "For indoor sports, the state-of-the-art Round Rock Sports Center has you covered with 82,000 square feet of indoor space and amazing ameni- ties. For outdoor sports, the new 60-acre Round Rock Multipurpose Complex is your answer with 10 fields and a beautiful clubhouse, playgrounds, ample parking and more." And after the games, Yawn said athletes and their families find plenty to do with shopping at Round Rock Premium Outlets, Bass Pro Shops and IKEA. Sports tourists visiting Round Rock contribute to the city's overall economic well-being and tax base, which makes the cost of living in the community and lower property taxes a win for area residents. In Blaine, Minn., the local community also benefits from having the National Sports Center (NSC) to attract events. "We were one of the original large multi- sport campuses when we opened in the '90s," said Barclay Kruse, chief commu- nications officer with the National Sports Center and the Minnesota Amateur Sports Commission (MASC). "The fact that we are still in operation and continue to host multiple mega-events each year says a lot about the facility and the impact it has on the community." NSC is known as the world's largest am- ateur sports facility with the world's largest ice arena. The staff and organizational body manages or creates more than 100 unique, localized programs and events each year, in addition to national tournaments that bring more than 4 million visitors to the area. The 600-acre campus includes more than 50 grass soccer fields, an eight-sheet ice arena, an 18-hole golf course, 100,000 square feet of training and meeting space, and a velodrome. "In terms of economic development and sports tourism, Minnesota residents benefit from the sports opportunities," Kruse said. "That was the mission of the Minnesota Amateur Sports Commission when this campus opened 28 years ago and it has been successful since." Kruse said sports events generate more than $75 million in visitor economic impact in a 20-mile radius of the campus, accord- ing to the DMAI Event Impact Calculator. Operated by the National Sports ► "The sports facilities allow Round Rock to be a part of this lucrative sports- tourism game and stand out amongst the competition." '' —Nancy Yawn, director, Round Rock Convention Visitors Bureau Mattamy Athletic Centre, Toronto, Canada

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