SportsEvents Magazine

JUN 2018

SportsEvents is edited for those who plan tournaments or other sports events.

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Page 14 of 67 June 2018 15 ness back following the closing of many of the R.J. Reynolds Tobacco Company ware- houses. The Innovation Quarter includes retail, restaurants, and open green space for enjoying North Carolina's September weather. Monday night, Visit Winston-Salem will kick off the conference at the Benton Convention Center "where all our rowdy friends will gather for a Taste of Winston- Salem," Bernat said. "We encourage everyone to wear their favorite team jersey and to come hungry!" Winston- Salem is known as the City of Arts and Innovation and the Benton Convention Center reflects this moniker. The convention center reinvention included the addition of artwork from North Carolina artists, a sawtooth design with natural light and the addition of an Art-o-Mat, retired cigarette vending machines that have been recon- figured to dispense paintings, jewelry, and sculptures in the size of a pack of ciga- rettes, so everyone is able to own a piece of handcrafted art. The following day, participants will meet in the first of eight hours of 15-minute, pre-scheduled, fully qualified appointments with more than 200 destinations. The number of supplier attendees is limited to a 3:1 ratio to allow plan- ners to meet and conduct business without feeling rushed. Tuesday afternoon, educational sessions and a reception will be held in Wake Forest University's McCreary Tower at BB&T Field. The $48 million, seven-story tower houses luxury suites, club seats and boxes for the University president with beautiful views of the field and the Winston-Salem skyline. Tuesday evening, attendees will have free time to take a colleague to dinner and explore the area, includ- ing Fourth Street and Trade Street, where restaurants, craft brew- eries, nightlife and retail shops are abundant. After Wednesday appoint- ments and functions, attendees will head south of town to the Richard Childress Racing Museum where history, arts and culture combine to make for a memorable stop. A casual cocktail party will feature racing personality Danny "Chocolate" Myers, who was a long-time staffer of Richard Childress. Myers will share stories of the "Flying Aces" pit crew that was named the NASCAR Pit Crew of the Year from 1985 until 1988. Following the museum tour, the closing ceremony will be held at Childress Vineyards where an eight-piece band, wine samplings, a grape stomping competition and relaxing on blankets under the stars are all on tap. Finally, the 2019 host city will be named in a memorable fashion. Prior to tobacco and textiles, the area was known for grapes and the industry has come full circle. Today, more than 45 win- eries are situated within an hour of town in the Yadkin Valley American Viticultural Area (AVA), a federally designated region for grape growing. "We look forward to providing every- one with an opportunity to experience their Southern Wake-Up Call in Winston- Salem," Schroeder said. "I believe rights holders will find we have a variety of venues and facilities to make Winston-Salem a good choice for their next event," Bernat said. "Winston-Salem is a good match for our group," O'Connor said. "With fantas- tic restaurants near the convention center and hotels, appointments and educational sessions at BB&T Field, we will give attendees a great experience. Attendees will leave Winston-Salem with new friends and quality business relationships. Sports events and S.P.O.R.T.S. really are all about relationships." n To Register or for more information visit: THERELATIONSHIPCONFERENCE.COM

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