SportsEvents Magazine

MAY 2018

SportsEvents is edited for those who plan tournaments or other sports events.

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May 2018 88 SPORT Report t a crowd. Each year the competition and after-parties are open to the public where athletes and fans can mingle while enjoying top-notch entertainment. If fees are charged, all profits are donated to the Hatteras Island Youth Educational Fund (HIYEF). The fund supports local secondary-education students by providing equipment, supplies and experiences. Musical talent for this year's event include The Dubplates, Ky-Mani Marley and The Roots from "The Tonight Show." To find out more, visit www.triples A hallmark of extreme sports events seems to be the entertainment and experience in addition to the competition. "Extreme sports tend to bring in younger crowds," said Kim Insley, public relations and communication manager for Meet Minneapolis. "Having the X Games in downtown Minneapolis gives fans access to terrific nightlife, wonderful restaurants, craft breweries, a wide variety of hotels and light rail – public transportation that connects downtown Minneapolis to MSP International Airport, so fans don't need a car to get to the action." "The ESPN X Games brought 110,000 attendees to downtown Minneapolis where events took place both inside and outside U.S. Bank Stadium. This was a worldwide showcase for Minneapolis with more than 240 million people watching from some 200 countries and territories worldwide," she said. "ESPN's own study indicated the 2017 X Games had an economic impact of more than $50 million on the area. We look forward to the X Games here through 2020. "U.S. Bank Stadium offered athletes the chance to be protected from wind and rain and have an open-air feeling thanks to the unique design of the stadium. The stadium was designed with the largest pivoting glass doors in the world, some nearly 100 feet high." Patrick Talty, U.S. Bank Stadium's general manager, said, "Extreme sports bring the facility to life in a different kind of way, utilizing the stadium's footprint both indoors and outdoors depending on the time of year. For instance, the X Games built two competition ramps into the seating sections of the stadium bowl last year, allowing fans to be very close to the athletes. The mix of events that they were able to do side-by- side in the stadium was very impressive and provided an opportunity for athletes to watch their friends and competitors in alternate competitions without having to travel to another location. It's especially fun to work on extreme sporting events as these clients push the boundaries on creativity, while creating memorable experiences for guests, athletes and staff alike." Insley added, "Athletes told us they loved having all of the events on a rela- tively small footprint. Minneapolis, with U.S. Bank Stadium and The Commons, a large outdoor park adjacent to the stadium, allowed fans and athletes the opportunity to interact in a way that is uncommon for most sporting events." Every year Minneapolis hosts the U.S. Pond Hockey Championships on Lake Nokomis. On the most extreme side for the region, this winter St. Paul hosted its 7th Red Bull Crashed Ice event, kicking off the season's Ice Cross Downhill Championship. Starting at the steps of the Cathedral of St. Paul, the event packs more than a 100,000 people into downtown St. Paul every year. But extreme sports can take a toll on athletes. Danny Chi, director of commu- nications for Global X Games and West Coast publicity, said, "X Games Medical is [composed] of a multi-disciplinary team including, but not limited to, EMT crews and ambulances, a medical director and assistant medical director, an orthopedic surgeon, a staff of trained sports medicine professionals and certified trainers who specialize in action sports injuries, as well as safety and security teams." One consistent theme resounds with the professionals who book these events: if you have the facilities to accommodate one of these extreme events, make it happen. n The Annual Wind Voyager Triple-S Invitational is held each June in the Outer Banks of North Carolina. Supercross at the U.S. Bank Stadium Joe Lemke, Courtesy of SMG and U.S. Bank Stadium

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