SportsEvents Magazine

MAR 2018

SportsEvents is edited for those who plan tournaments or other sports events.

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Page 33 of 75

March 2018 34 companies that provide tech services, offer performance analytics and develop social media platforms for young athletes. National retailer Dick's Sporting Goods has been acquiring companies that specialize in online scheduling, score tracking and other digital services for youth sports. Relentless training is now the norm for players who want to compete at high levels on the regional and national levels. Now high-level competition teams vie for talent and travel to compete across the country. In order to gain attention, many tech-savvy parents are building social media "brands" for their kids in order to capitalize on the "success" of their elite young athletes. For example, Texas baseball star Joey Erace has more than 37,000 followers on Instagram (@JoeyBaseball12). According to a story in Time, Joey was approached by a boy who asked for his autograph. Joey, at the time, was just learning cursive, so in lieu of signing an autograph, he and the boy took a picture together instead. Event Privatization The industry is increasingly becoming privatized. Community-based teams are giving way to profit-oriented sports. "Not only do we see more for-profit entities in the sports tourism space today but more traditional non-profits (sports commissions and CVBs) are acting more entrepreneur- ial," Schmeider said. "Our client base— and the industry at large—are creating more of their own event inventory so they can control their own destiny. The ► t SPECIAL Feature $932 per event $36.69 Increase Per Event Spending Average Spending Per Athlete

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