SportsEvents Magazine

MAR 2018

SportsEvents is edited for those who plan tournaments or other sports events.

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March 2018 32 population growth rate of all industrialized nations. So even with a dwindling parti- cipation percentage, simple math suggests that we're adding about 792,000 athletes a year to the mix. Certainly we all want the percentage to be increasing as well but that's another topic for another day. "It is understandable how the SFIA numbers can be deceiving," said Jon Schmeider, founder and CEO of the consulting firm the Huddle Up Group, LLC, who has more than 20 years of direct experience in the sports tourism industry. "Many of their numbers are driven by equipment purchases and sport participation. That participation can be recreational, elite travel, tournaments or in other areas," he said. "Their research offers 'core' numbers, which are those that participate in a sport a high number of times each year, but that really doesn't answer the question whether those athletes are traveling X times a year to make up that core number or if they are just going to the local soccer complex to play in leagues each week." Technology The internet has become the intercessor in practically every aspect of amateur sport, hyping participation, offering player rank- ings and evaluating individual players, starting with 11-year-olds and sometimes players who are even younger. Texas-based Blue Star Sports has reportedly raised more than $200 million since 2016 to acquire ► t SPECIAL Feature $11.4 Billion 8.1% Increase Billions of Dollars Sports Events Industry Total Economic Impact

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