SportsEvents Magazine

MAR 2018

SportsEvents is edited for those who plan tournaments or other sports events.

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Page 26 of 75 March 2018 27 t GAME Plan SPARTANBURG? MORE LIKE... THAT-HOLD-YOUR- BREATH-MOMENT- BURG. We know what it takes to impress champions. We know award-winning sports facilities, great farm-to-table food, and outdoor adventure. We even know how to train the Carolina Panthers and host a myriad of regional sports championships. What we don't know is...why haven't you come to visit yet? There's only #OneSpartanburg. annual revenue as Dana–Farber's single largest contributor. "Each year, more than 75 percent of PMC riders return to participate thanks to the incomparable community and family we've created since 1980," said PMC Founder and Executive Director Billy Starr. "In fact, we're in our third generation of participation by our early riders' family and friends. This legacy effect occurs because the values the PMC represents—commit- ment, giving back and health—are values shared by our constituency." Starr graduated from college with the expectation of backpacking around the world but then his mother became critically ill with cancer at the young age of 49 and died from melanoma in June 1974. In 1980, Starr led dozens of friends on a weekend bike ride with the goal of raising money to combat cancer, giving birth to PMC. Today, the organization has successfully melded support from committed cyclists, volun- teers, corporate sponsors and individual contributors, and draws approximately 6,000 cyclists from 41 states and seven countries annually. "We all come together with the common goal to one day eradicate cancer and once you've committed to that, it's difficult to stop while you're able to participate ► The PMC donates 100 percent of rider-raised funds to the Dana-Farber Cancer Institue. PMC

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