SportsEvents Magazine

MAR 2018

SportsEvents is edited for those who plan tournaments or other sports events.

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March 2018 26 www.sportseventsmagazine.com t GAME Plan LEGACY PROJECTS ports events large and small bring with them opportu- nities to create something lasting, whether in the com- munities that host them or in support of a worthy cause. With a captive audience at their fingertips, planners have a unique opportunity to expand the scope of an event beyond the parameters of competition, providing exponential wins. Consider Super Bowl LII and the huge win that was scored with Zero-Waste Legacy Project, in which 91 percent of the trash from the event was spared from landfills through composting, recycling and reuse. The positive energy created by that effort contrasts dramatically with events that are remembered for their neg- ative environmental impacts or intense draws on local resources. Industry professionals increasingly recognize the importance of leaving a positive legacy and giving back to communities and constituents. And while many sports events will not engage in a legacy project on the scale of the Super Bowl, groups are finding creative ways to deliver the kind of impact that supersedes competition. Here are a few of their stories. Pan-Mass Challenge Every year since 1980, cyclists have gath- ered for the Pan-Mass Challenge (PMC) with the sole purpose of supporting the Jimmy Fund, which provides critical fund- ing resources to support cancer research and initiatives at the Dana–Farber Cancer Institute in Boston. The bike-a-thon has raised $598 million since its inception— more money for charity than any other single athletic fundraising event in the world—for adult and pediatric patient care. Notably, 100 percent of every rider-raised dollar goes directly to the cause, generating more than 53 percent of the Jimmy Fund's S What Are You Leaving Behind? BY SELENA CHAVIS AAU AAU Cares prepares meals in Puerto Rico

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