SportsEvents Magazine

SEP 2017

SportsEvents is edited for those who plan tournaments or other sports events.

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September 2017 8 Industry USA Triathlon Announces New Chief Executive COLORADO SPRINGS, Colo. — Former Arizona State University athletic administrator Rocky Harris was named the CEO of USA Triathlon. Harris brings more than two decades of expe- rience in professional- and college-level sports, and is an age-group triathlete. The USA Triathlon Board of Directors said Harris will be responsible for creating collab- orative partnerships within the sport and helping to grow tri- athlon at the collegiate level. "The chance to take a sport I love and make it accessible to all communities and relevant to all generations, as well as build upon USA Triathlon as an inspirational and innovative brand, will be an exciting and fulfilling challenge," Harris said. For more information, visit or www. Owensboro Sportscenter Launches New Website OWENSBORO, Ky. — Spectra Venue Management, the manager of the Owensboro Convention Center and the Owensboro Sportscenter, launched a new website to provide a better customer expe- rience. The new homepage displays upcoming events, a dropdown menu for events and tickets, and information to help plan a visit to the area. The calendar details all upcoming events, including information on the Kentucky Wesleyan College Panthers and the Owensboro Catholic High School basket- ball games. The Owensboro Sportscenter is a multipurpose 5,000-seat arena that hosts concerts, sport- ing events, meetings and recep- tions, and is home to Division II men's and women's basket- ball and high school basketball. For more information, visit www.owensborosportscenter. com. Loudoun County Sports Tourism Provides Economic Boost LEESBURG, Va. — Visit Loudoun, the destination management organization for Loudon, Va., recently completed a sports economic impact study with the School of Business at The George Washington University. The study revealed that sports tourism is a significant con- tributor to the local economy, with more than $20 million generated through sports tour- naments, visitor spending, and state and local tax revenues. "This data is invaluable," Visit Loudoun President and CEO Beth Erickson said. "The sports market is a growing and viable industry as families continue to travel for their children's sports. The study confirms that our efforts in this market are on target and ► t SPORTS Talk RICHMOND, Va.,—The Richmond Raceway and International Speedway Corporation (ISC) are spending $30 million on an infield redevelopment project that will bring new attractions and ameni- ties for fans, teams, sponsors and others. The upgrades will be revealed at Richmond Raceway's first NASCAR weekend, Sept. 21-22, 2018. Named Richmond Raceway Reimagined, the redesign will modernize the infield, giving fans a closer view of NASCAR Monster Energy NASCAR Cup Series garages. Fans will be able to view activities from a walkway as teams run through inspections. "Richmond Raceway Reimagined is a commitment by ISC to the future of the sport and the iconic racing experience in Richmond," said Richmond President Dennis Bickmeier. "The track has been a racing destination for over 70 years, and this investment will help ensure the bright future of the facility for the next 70 years." In addition to the walkway viewing areas, social and engagement areas and concession areas will be enhanced. The Gatorade Victory lane will also move closer to the grandstand giving fans a better look at race winners and entertainment programs. Additional amenities include a relocated tram route to move fans closer to the front of the track, a pedestrian tunnel, 80 new RV spaces, infield drainage, a vehicle crossover gate on the back- stretch and an 80-person club experience with roof access overlooking Victory Lane. "This is a great day for ISC and Richmond Raceway, and even more importantly for the great racing fans in the Commonwealth of Virginia," said Lesa France Kennedy, ISC CEO. "We are always seeking ways to provide unique fan experiences at our facilities and this project is certainly a terrific example. Richmond Raceway has an incredible history and we look forward to its bright future engaging fans in a new way with this infield redevelopment." For more information, visit n Richmond Raceway Enhances Infield With $30 million Project

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