SportsEvents Magazine

SEP 2017

SportsEvents is edited for those who plan tournaments or other sports events.

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Page 14 of 59 September 2017 15 Convention Centers & Arenas: BIG SPACES BIG OPPORTUNITIES FOR SPORTS EVENTS BY SHERRI MIDDLETON As cities and venue operators continue to try to maximize space and attract a larger share of business and revenue, athletic events are the winning ticket to fill spaces and draw crowds. Cities with multiple facilities dedicated to sports hope to push major sports events to convention centers, arenas and other meeting space to fully utilize all the area has to offer. When everything is connected, it's a win-win for all. Legacy Arena at the Birmingham-Jefferson Convention Complex

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