SportsEvents Magazine

SEP 2017

SportsEvents is edited for those who plan tournaments or other sports events.

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www.sportseventsmagazine.com September 2017 13 HOT variety of social media platforms are being used by sports organi- zations to reach new fans and grow a larger base that results in increased monetary support and exposure. It's no surprise that social media is gaining traction in sports – even on the amateur level – where bragging rights are king and in-the-minute score updates mean every- thing to athletes and supporters as well. One could argue that sports is leading the one in many instances, when it comes to using social media platforms. As early as 1995, the first platforms that we have come to call "social media" were launched. Classmates.com and Six Degrees.com started a revolution. When Facebook launched publicly in 2006, it caused a frenzy in the marketing world, forevermore known as "social media mar- keting." Now it is virtually unheard of for any organization not to have a complete array of social media accounts, used to send out messages instantly to anyone who follows them. The instantaneous nature of social media makes it a perfect tool for any planner, publishing information on a wide array of websites, disseminating information from one to many, all in a few keystrokes and a click or a tap. Following these tips will help you master your event using all the latest apps designed just for you. Hashtag Instantly Searchable The baseline of any event usually starts with a good hashtag. Simply adding one tiny symbol "#" in front of a word or unbroken series of words, the hashtag becomes instantly searchable. Choosing a simple, unique hashtag allows everyone involved with the event to be on the same digital page, literally and figuratively. By sharing an event hashtag, planners and attendees can flag snapshots and comment on the event, bolstering excitement, view- ership and attendance. Go Live Every video from sideline moms to offi- cial brand spokespeo- ple can get an equal spotlight, if only for a few seconds. Video often catches the attention of the largely millennial scrollers. According to Animoto, four times as many customers would rather watch a video about a prod- uct than read about it. MediaKix reports that 81 percent of internet audiences viewed more live content in 2016 than they did in 2015. Tim Chan, a trainer and press represen- tative with Southern California CrossFit said Facebook Live covered all of the CrossFit games live this year. From games.crossfit.com, "Live coverage was fully produced and included studio segments throughout the day. Facebook additionally featured exclusive behind- the-scenes access live from the athlete warm-up areas all the way to the competi- tion floor. This is exactly what our community has wanted for years." For the 2017 Reebok CrossFit Games at the Alliant Energy Center in Madison, Wisconsin, CrossFit partnered with Facebook and CBS Sports to make it easier for fans to watch the competition online for free. CBS Television Network also featured the sport in a highlight show. Through CBS Sports Digital, 40 hours of live events were streamed through CBSSports.com and the CBS Sports app for mobile devices. Facebook update groups kept fans informed when events were going live. ► In 60 seconds 3.3 million Facebook posts, 500 hours of YouTube video & 66,000 Instagram photos are posted —Source: Smart Insights, 2017 What's GAME Plan Social Media BY ROBIN MACKINAW A t in

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