SportsEvents Magazine

MAR 2017

SportsEvents is edited for those who plan tournaments or other sports events.

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Page 50 of 75 March 2017 51 t SPORT Report the organization does not have an estimate on how many will compete this year, but it's likely to be just as strong of a turnout, he said. It's A Lifestyle CrossFit has 13,000 affiliates worldwide that provide a fitness regimen in "boxes" or gyms. The workout puts participants through constantly changing actions that reflect core movements of life. It's about more than a workout. It's about a lifestyle and building a communi- ty. Programs such as CrossFit and Spartan Race provide fitness plans, coaches and other resources, including daily workouts online. Making those strong connections with plenty of positive feedback drives participants to want to see how they mea- sure up against others. They get fired up to take their training to the next level. Last year, NBC televised the Spartan Race World Championship as more than 10,000 athletes competed in various races and categories in North Lake Tahoe. There's even a Kids Spartan Race. "Having thousands of the best athletes from around the world compete at the Reebok Spartan Race World Champion- ship is a testament to the incredible global growth we're seeing in obstacle racing," Spartan Race founder and CEO Joe De Sena said. De Sena touted the level of competition at the 2016 Spartan Race as "absolutely remarkable." And what is the outlook for fitness events? Meagher said the Warrior Dash had higher revenues in 2016 than in 2015 and she is confident about the future of obstacle course racing as the brand continues to be innovative and creative. "As we look ahead to the start of the 2017 season, we've increased our tour with an additional market," Meagher said. Spartan Race's two dozen events kicked off in February with new obstacles added to the 3-mile-plus course. As Spartan Race continues to expand to new countries, "we can't wait to see the sport reach new heights in 2017," Meagher said. Bergh said well-run events that create a great experience for their athletes, fans and volunteers will do well. "But it's hard work and it's not for everyone," he said. "It's for a select few who want to do it over and over again every year." n Number of CrossFit participants over the past 3 years: 2014: 209,000 2015: 273,000 2016: 324,000 WHERE CHAMPIONS ARE MADE Trust us: we have one leg up on the competition. Abilene is the place to play with our desirable central location, friendly folks and quality venues. Call us today to book your next tournament to make sure you win big. Convention & Visitors Bureau Sports Alliance • 800.727.7704 • Photo by Doug Hodel

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