SportsEvents Magazine

MAR 2017

SportsEvents is edited for those who plan tournaments or other sports events.

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Page 37 of 75

March 2017 38 t SPECIAL Feature Some of the reasons cited include that "the growing number of events is giving participants too many choices and they can't compete in them all," "the cost of competing is growing too rapidly," "there are too many new com- petitions" and "millennials are aging and competing less and less." Destination officials were likewise more cautious in their projections for 2017. Only 62 percent of the respon- dents forecasted an increase in eco- nomic impact for sports events during 2017, a significant decline from last year. Most believe that the market will remain steady, at a minimum and only a very few (4 percent) projected an out- right decline in business. Some of the reasons cited for the cautious projec- tions include "increasing travel costs," "demand for hotel rooms is outpacing supply," "the youth team travel market bubble is about to burst" and "event planners are escalating the stress on participation by demanding hefty room rebates." There was one common concern voiced in numerous survey responses and that was over the significant num- ber of new sports complexes coming into the supply. "Can the market really sustain all these new facilities?" Schumacher, who has long served as a sports facility consultant in addition to his role heading up NASC, weighed in on this topic as well. "In the last four years or so, I have probably done feasibility studies for eight proposed new sports facilities and I probably rec- ommended against construction five of the eight times." Fortunately, there is a groundswell of activity and initiatives throughout sports in America that are focused on increasing athletic participation. Many programs being developed are embrac- ing the American Development Model (ADM) promoted by the United States Olympic Committee (USOC) and its initiatives with its member National Governing Bodies (NGB). The ADM is a program that encourages best prac- tices in youth sports that encourages participation for kids of all skills and economic levels. While the motivation in promoting sports participation is influenced by the health and social ben- efits of regular sports activity, all the organizations recognize the attraction of increasing the pool of athletes and sports participants. Even professional sports are making youth sports partici- pation a top priority with special initia- tives, if for no other reason than they know that playing a sport is perhaps the most important factor in becoming a lifetime fan of that sport. However, that is not to suggest that pro sports organizations aren't also motivated by the health, character and social ben- efits of playing sports for America's young athletes. They are. Dwindling participation is not just ► 144 likes Plan_2_Win: Another successful SPORTS Relationship Conference in the books! @GoCedarRapids LOVE this city. Lots to do after the meetings ended. #classicarcade #localbeerontap #sportstown Coach_Bob72: Hey @Plan_2_Win I agree! Curling and batting practice was fun. Enjoyed the night at Bloomsbury Farm. Man is the food good here. (Beer's not bad either!) #foodieheaven GOCedarRapids: Glad you had a great experience, can't wait to host your next sporting event! #gocedarrapids Go Cedar Rapids Cedar Rapids, Iowa FOLLOW Join Us in Cedar Rapids for the 2017 S.P.O.R.T.S. Conference How will you remember your visit? The Relationship Conference September 18-20, 2017 | Cedar Rapids, Iowa

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