SportsEvents Magazine

MAR 2017

SportsEvents is edited for those who plan tournaments or other sports events.

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Page 30 of 75

t SPECIAL Feature Epic Events. Sweet Settings. Versatile Venues. It. All. Happens. Here. Let's Get Started 717 231 2996 Its comprehensive data is based on sur- veys of more than 32,000 households in America, capturing participation data in 120 sports. The SFIA's data reports that the number of kids actively engaged in playing sports on a regular basis fell again last year, dropping to 26.6 percent, down from 30.2 percent in 2008. The next age group, teenagers 13-17 years-old, also fell, from 42.7 percent to 39.3 percent. There is some good news in the report, however. The number of kids participating in team sports has stabilized and even slight- ly increased, though not back to the pre-recession rates of 2008. Our Annual Survey Our extensive research on economic impact begins with comprehensive sur- vey responses from sports event orga- nizers as well as destination marketing organizations from throughout the U.S. We also conducted telephone inter- views and researched dozens of sports from the extensive sports reports we generate throughout the year. In evaluating economic impact, we asked respondents to include only new cash that is injected into the host des- tination as a direct result of a sports competition or event. No multiplier effect is included in the numbers. ► $895 per event $27.75 Increase Per Event Spending Average Spending Per Athlete

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