SportsEvents Magazine

MAR 2017

SportsEvents is edited for those who plan tournaments or other sports events.

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March 2017 4 I doubt there is a reader of this magazine, sports event organizer nor host destination executive, who doesn't believe in the effectiveness of sports to improve health, build character and develop a lifetime of social values for participants of all ages. But there are other important reasons for all of us to get behind initiatives to attract and keep more people playing sports. As you'll see in our annual State of The Industry report in this issue, while our industry is strong, steady and dependable, we are basing that health on having a relatively stable base of athletes compete more often and spend more money each year to participate in a growing number of events. At some point, our base of athletes needs to start expanding again and in a significant way. We first presented this fact back in 2014 when we suggested our industry should be developing local initiatives to get more people playing sports. We suggested then that even if we ignore the health and social benefits, there is a significant economic motivation as well. We calculated that if we could keep 5 out of 10 kids participating in sports on a regular basis (rather than 3 out of 10) our industry would grow by about $2 BILLION almost instantly. This is also a part of a short video we produced called SportsNomics, which is still available on our website. Some suggested to me that our role is to produce events or to host events, not necessarily to grow the sport or sports participation. We responded that, if for no other reason, participants are ultimately our customer base and there is nothing wrong with growing your customer base in American business. There is little indication that the sports events market will be weakening anytime soon. But if we want it to continue to grow with ongoing boundless expansion it's not going to come from merely creating more sports events. We need more athletes playing, participating and traveling to compete. There are numerous initiatives, from grassroots levels to leading organiza- tions such as USOC and sports governing bodies to get more people playing sports on a regular basis. Let's all get behind the movement. If for no other reason than to keep the sports event market as dependable as Old Faithful for decades to come. SportsEvents is published monthly by Covey Communications Corp., P.O. Box 2267, Gulf Shores, AL 36547. It is mailed under standard mail rates. POSTMASTER: CHANGE SERVICE REQUESTED TO SportsEvents Subscription Office, P.O. Box 16868, North Hollywood, CA 91615. Editorial ideas and manuscripts are welcomed. However, all unsolicited manuscripts and photographs must be sent with return postage; otherwise SportsEvents cannot be responsible for returning them. Copyright 2017 by Covey Communications Corp. All rights reserved. Reproduction in whole or part without express written permission of the publisher is strictly forbidden. EXECUTIVE OFFICES 2001 West First Street Gulf Shores, AL 36542 (251) 968-5300 / Fax (251) 968-4532 102 South Tejon Street Suite 1100 Colorado Springs, CO 80903 (719) 644-7000 MAILING ADDRESS P. O. Box 2267 Gulf Shores, AL 36547 E-MAIL WEBSITE PUBLISHER J. Talty O'Connor EXECUTIVE EDITOR John Rezell DIRECTOR OF SALES Shellie Kichler MARKETING SERVICES Kelsey O'Connor MANAGER MARKETING & Kayla Head COMMUNICATIONS MANAGER DESIGN SERVICES Kelly Williams MANAGER MANAGER, TRAFFIC Stephanie Eckman & PROMOTIONS FINANCE MANAGER Mandi Morrison CIRCULATION MANAGER Ashley Brokowsky CONTRIBUTING EDITORS Marcia Bradford Selena Chavis Tammy Leytham Beth Kujawski Michelle Ryan Paige Townley T. Wayne Waters EDITORIAL Jon Butler, ADVISORY BOARD Pop Warner Little Scholars Sally Johnson, National Council of Youth Sports Jamie Adams, National Association of Intercollegiate Athletics Alicia McConnell, U.S. Olympic Committee James Parker, Amateur Athletic Union Don Ruedlinger, Youth Basketball of America Jon Schmieder, CSEE Huddle Up Group PUBLISHER'S COMMENTS Let's Get Behind The Movement For Playing Sports Founder & Publisher SportsEvents Media Group

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