SportsEvents Magazine

MAR 2017

SportsEvents is edited for those who plan tournaments or other sports events.

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Page 29 of 75

t SPECIAL Feature where we live because we need more kids playing sports — team sports as well as individual sports," he said. "You could argue that if the trend con- tinues, in 10 or 15 years, this industry is not going to be what is has been over the past decade." A more stable and lasting basis for growth must come from having more athletes participating rather than depending on the same athletes to play and spend more. We first raised this issue in 2014 when we presented data to suggest that if we moved the needle to improve the sports drop-out rate from seven out of 10 kids to five out of 10, our industry would grow by near- ly $2 billion annually. That one shift would provide a lifetime of economic benefit for the sports events industry. An adult who played sports as a kid is four times more likely to continue participating and competing as an adult than one who didn't play when they were young. The Aspen Institute's recently released State of Play: 2016 Report is its first snapshot on how many — and how well — children are being served through sports in America. Like many in sports, The Aspen Institute relies on data produced annually by the Sports & Fitness Industry Association (SFIA). Contact our Sports Events Manager, Ryan Vogt at | (515) 699-3434 Catch record-breaking events! Experience competition by day and crab Rangoon pizza at night. Greater Des Moines is a city where athletes compete. A place where you can discover fan fare, hundreds of miles of trails and can't-miss attractions. Catch facilities, festivals and fun all year- round. Catch it all in Greater Des Moines! Growth $702 Million Millions of Dollars Year-to-Year Total Revenue Increases

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