SportsEvents Magazine

MAR 2017

SportsEvents is edited for those who plan tournaments or other sports events.

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Page 23 of 75

March 2017 24 GAME Plan t Strategies for Elevating Event Exposure BY SELENA CHAVIS You've pulled together an event A-team, designed a market-appealing event brand and addressed important logistics and details. Now the real work begins — attracting participants and spectators. Setting up a sports event is not for the faint of heart and one of the greatest challenges planners face is breaking through the industry noise to generate needed publicity within budget constraints. It takes creativity and resourcefulness but the right strategy can yield dividends. Here are some helpful tips to get your event on the sports fan's radar. ► PUBLICITY POWER 4

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