SportsEvents Magazine

JAN 2017

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January 2017 30 SPECIAL FEATURE: Awards & Recognition Issue There's something to be said about the sunny side of the street and Roxia Thornton Todo- roff knows that quite well. "Where we are located is very unique," said Thornton Todoroff, director of sales and marketing for the Deschutes County Fair & Expo Center in Redmond, OR. "We are the playground of the Northwest. We are an outdoor recreation Mecca here. People love to come and play. "We are east of the Cascades. We are the sunny side of the state. So people over on the west side of the Cascades love to come and play in the sunshine. People just love to come here." For the past 15 years, Thornton Todoroff has man- aged the plethora of events that come her way. "Oh goodness, we do wrestling — we host The Or- egon [Wrestling] Classic, which is the largest in the state, as well as the Rock of Redmond," Thornton Todoroff said. "We also host the USA BMX Great Northwest Nationals in April. We host a variety of rodeos and livestock events. We host a basketball tournament each year. "We have a wide variety of sporting events. And of course we are a newer facility and we are looking to grow that segment of the market. We are very proactively going after new sporting events. We have a phe- nomenal 320-acre site here with a beautiful indoor arena but we also have outdoor are- nas, 85-plus acres of grass lawn. Our slogan is 'We really can do it all' so we're open to all kinds of events." Thornton Todoroff said the center hosts 370 to 400 events each year. While it caters to any type of sporting event, rodeos are a big share of the business. "We have a rich history of rodeo here in Central Oregon and we work with everything from pee-wee rodeos to high school rodeos and pros," she said. "We work with NPRA and have been voted Rodeo of the Year for many years running. And then we also are the site of PRCA Columbia River Circuit. Rodeo is very big and we are steeped with a rich history here." The facility has outdoor and indoor arenas, your choice. "We're pretty dialed in for rodeo," Thornton Todoroff said. "We have both an outdoor rodeo ready arena as well as an indoor arena. We can pretty much accommodate year-round — both spring, summer and fall outside and winter inside — so not a lot of challenges with rodeo." Thornton Todoroff prides herself on bringing promoters back once they have experienced her staff 's special touch. "We work very closely with the promoters in all the events," she said. "In working with USA BMX, they love our venue and love working with us. We've had them since 2008 and we have them contracted for multi-years moving forward. "Once we get an event here we work very hard to keep them here," she said. "They are very happy with our venue and our staff. Cus- tomer service is key. We work hard to make sure that everybody is happy." n Catulatis! 2017 Readers' Choice Award Winners cont. NEW JERSEY cont. Princeton Regional CVB NORTH CAROLINA Ashe County Parks & Recreation Burlington/Alamance County CVB Fayetteville Area CVB Greater Raleigh Sports Alliance Nash County Travel & Tourism See Ad On Page 29 NORTH DAKOTA Bismarck - Mandan CVB Fargo-Moorhead Athletic Commission OHIO Akron/Summit CVB Butler County Visitors Bureau Visit Canton Stark County CVB Dublin CVB Lake Erie Shores & Islands CVB continued on page 32 Roxia Thornton Todoroff Director Sales & Marketing Deschutes County Fair & Expo Center

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