SportsEvents Magazine

DEC 2016

SportsEvents is edited for those who plan tournaments or other sports events.

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Page 20 of 165 December 2016 19 also knew that Foley offered other things, like the nearby beaches, that would attract people to the location. When I can offer the beach on top of a great facility with excellent fields, that's a big deal." In North Carolina, WRAL Soccer Park is the largest venue for youth soccer in Raleigh — it features 22 fields — and it recently underwent a $3.8 million renovation. "Business has been great at WRAL Soccer Park," said Jason Philbeck, assis- tant director of the Greater Raleigh Sports Alliance. "The venue continues to have plenty of events and activity." STRONG PARTNERSHIPS A key to that success has been the great partnership the Sports Alliance has with other groups in the community, including the facilities and local sports clubs. In fact, that's one of the factors that attracted Chuck Hobgood of the Powerade State Games to the city. "The local CVB and/or sports commis- sion are our primary partners in our host communities, so we like to work with facilities that have a good relationship with their CVB/sports commission," said Hobgood. "Also, the Sports Alliance and the Capital Area Soccer League (CASL) work together frequently to bring events to the WRAL Soccer Park. Both organizations are outstanding partners of our event and they are exceptional to work with on events. In addition, WRAL Soccer Park allows us to host up to seven events at one venue." Numerous venues in Winston-Salem, NC, have recently been renovated and/ or constructed, and Visit Winston-Salem has been working to keep those venues booked. One way the city has done so is to host other events, such as sports advi- sory groups, in town. "Those events bring different sports events rights holders together, giving us an opportunity to showcase our city as a destination and our facilities," said Chris- tian Schroeder, director of convention and sports sales for Visit Winston-Salem. "We've also been working to attract sports conferences to actually conduct their meetings in Winston-Salem, which essentially creates a site inspection." The CVB has also been thinking outside the box about its current facility inventory to add to the events it can host. For example, the CVB has worked to broaden the type of sports held at BB&T Soccer Park. "We've had to change our mindset on some of the traditional ways we've utilized some of our facilities," Schroeder said. "The last couple of years, we've branched out to attract other sports like Ultimate Frisbee and lacrosse there, which has brought more events to the facility, and thus to our city." n • Two four-diamond hotels • 409 total luxury guest rooms • World-class spa • Over 29,000 sq. ft. of event space and ballrooms • European style courtyard • An indoor pool and three fitness centers • Upscale dining venues • Art deco entertainment venue with mezzanine • Private car club ALL IN THE HEART OF DOWNTOWN COLORADO SPRINGS 365 Grand Properties' meeting planners will ensure a great event with the highest level of quality and service. For more information, visit DON'T PUT EVENT PLANNING ON THE BENCH. Use a team with a full rter THE ANTLERS, A WYNDHAM HOTEL 3 6 5 G R A N D C L U B THE GOLD ROOM SPRINGS ORLEANS JOHNNY MARTIN'S CAR CENTRAL THE MINING EXCHANGE, A WYNDHAM GRAND HOTEL & SPA SPECIAL FEATURE: CVBs & Sports Commissions

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