SportsEvents Magazine

AUG 2016

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Page 46 of 67 August 2016 47 S p o rt s To u r i s m F O L E Y C O M P L E X A L A B A M A A L A B A M A Gulf of Mexico Don Staley, E xecutive Director Sports Opening 2016 Foley is building a sports destination where your sporting event is within walking distance of your hotel, restaurants and great shopping. play FOLEY For more info, visit age of 12 are esports fans, and nearly half (46 percent) are black or Hispanic, accord- ing to a 2015 Sports Poll. With the growing number of players and viewers, video gaming brands such as Xbox are also finding ways to link into the market. "Esports plays an incredibly important role to the Halo franchise and is an area the community has been passionate about for more than a decade," said Hailey Buser of Assembly Media, which represents Xbox. Buser said 343 Industries — a video game developer in Redmond, WA — has taken a "deliberate path" in growing Halo Esports, starting from the Halo 4 Global Championship in 2013 to the Halo World Championship 2016, which featured a prize pool of $2.5 million, the largest in console esports history. "Now we're excited to launch the Halo Championship Series Pro League in North America and Europe," Buser said. The North American summer season Halo finals took place in Los Angeles in late July. The Forza competitive racing franchise has made tracks into that market, with events played simultaneously at home and at host venues such as the Michelin 24 Hour Forza Challenge held in June at the Peterson Automotive Museum in Los Angeles. Last year also saw the launch of the Gears of War esports Pro League and the creation of the amateur-only Gears of War Esports Open Series with cash prizes. n Players raced hard at the Audi Le Forza event in San Francisco in June. Assembly Media t SPORT Report

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