SportsEvents Magazine

AUG 2016

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Page 22 of 67 August 2016 23 The rise in popularity of intensely demanding obstacle races — such as the Tough Mudder, Spartan and Warrior Dash — has been rapid and surprising to some. But the number of people who want to test themselves with mud- dy slogs, steep climbs, rough-and-tum- ble runs and the like, along with the number of people who want to watch others do so, is legion. Warrior Dash began in 2009 and has had more than 2.5 million runners from around the world participate in its events. On average, according to the organization's public relations director, Lauren Shield King, an event draws 15,000-20,000 participants and spectators. "The ideal Warrior Dash venue provides our runners with varied terrain and a naturally beautiful landscape," said Michael Coco, director of site operations at Red Frog Events / Warrior Dash. "Mountainous trails and wooded areas with water flowing through the property, paired with enough semi-flat land for our constructed obstacles and festival area, make for a great War- rior Dash. The Tom's Marine facility in Indiana and E.A. Cummings Center in Michigan are venues we've been at for many years in a row and they each pro- vide water, varied terrain and beautiful settings." Chicago-based Red Frog Events / Warrior Dash is partnered with St. Jude Children's Research Hospital and, to date, has raised more than $13 million for the organization. Red Frog Events is the parent company of Warrior Dash. Photo courtesy of Warrior Dash Warrior Dash: Pitting Athletes Against Natural Obstacles ►

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