SportsEvents Magazine

DEC 2015

SportsEvents is edited for those who plan tournaments or other sports events.

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Sports Commissions, CVBs & Rights Holders: A Winning Combination December 2015 18 BY SELENA CHAVIS Sports events travel has been on the rise for a number of years, and destinations are taking notice. According to a 2015 report from the National Association of Sports Commissions, the indus- try has experienced 3 percent growth since 2013, and visitor spending associated with sports tourism reached $8.96 billion. Increasingly, destinations are reaching out to sports groups through innovative programs and new infrastructures, and rights holders have everything to gain by partnering with convention and visitors bureaus (CVBs) and sports commissions (SCs), according to destination marketing professionals. Tasked with generating interest in their local communities and bringing in ongoing economic impact, these groups exist to help ensure plan- ners pull off a successful event. According to Jenny Burghardt, tourism services supervisor with the City of Aiken in South Carolina, their team always goes above and beyond, creatively addressing the challenges and opportunities that emerge from any sports event. In fact, Mary Goins, director of leagues with South Carolina branch of the United States Tennis Association, noted that "Aiken is always on top of everything. At a tournament, it rained the fnal day, but that didn't stop the Aiken staff. They actually came out and dried the courts for us, and we were back playing within 30 minutes." CVBs and SCs across the United States offer an array of services that can vary widely across destinations. While SCs may be more equipped to produce events, CVBs often offer a menu of services that could include everything from making introductions, securing facilities and marketing to providing incentives or sponsorship programs. Take a look at these top four reasons why destination marketing professionals say rights holders should make CVBs and SCs one of their frst agenda items when planning an event. SPECIAL FEATURE: CVBS & SPORTS COMMISSIONS 4 Reasons Every Rights Holder Should Leverage Local Expertise

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