SportsEvents Magazine

AUG 2015

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Page 36 of 67 August 2015 37 t SPORT Report 66 National Championships, we placed a social media board in the pool area to dis- play posted content about the event," Wielgus said. "It was such a success that we saw a nearly 400 percent jump in Twitter traffic from fans in the venue and following along around the country." DESTINATIONS DIVE IN USA Swimming events require the use of several pools, including those for warm- up and warm-down purposes, but Wielgus considers other factors for host cities, par- ticularly for bigger competitions. "Our thoughts are always, 'what is best for the athletes,'" he said. "We want to have a competition venue that meets, and hopefully exceeds, all the required stan- dards. But, for our major events, we look to place them in cities where there are plenty of good hotels and where there can be a festival-like environment." As the Olympic Trials events grew— and sold out—USA Swimming put the event out to bid because of demand. Since 2008, the event has been held at Omaha's state-of-the-art arena with a 17,000-seat capacity, and NBC televises the event live for eight nights. He praised Omaha as a host site for the Olympic Team Trials for its affordability and proximity of hotels and restaurants to the venue. "One of the most fun aspects of the trials is walking from the venue ‰

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