SportsEvents Magazine

AUG 2018

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Page 15 of 67

August 2018 16 GAME Plan t SPONSORSHIP Published in January, the 33rd annual year-end review by ESP Properties contained good news about spon- sorship dollars for sports events. Following a tighter-than-expected 2017, the group projected a 4.1 percent increase in North American spending for 2018, with continued steady growth. A-Game Best Practices To Securing & Retaining Sponsors BY SELENA CHAVIS The Beach Major Series sponsored by Swatch in Fort Lauderdale, Fla. Photos courtesy of The Florida Sports Foundation

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