SportsEvents Magazine

JUL 2018

SportsEvents is edited for those who plan tournaments or other sports events.

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www.sportseventsmagazine.com July 2018 23 t SPORT Report INSPIRING BEGINNERS TO GROW THE SPORT BY TAMMY LEYTHAM When participants enter the water for the IRONMAN Lake Placid compe- tition each July, they are doing it for themselves, to reach their limit and then exceed that limit. An Ironman race, like other triathlons, can be inspirational and exhilarating. It can also be exhausting, bloody and grueling. IRONMAN Lake Placid is a long-dis- tance triathlon with a 2.4-mile swim across Mirror Lake, a 112-mile bike leg through the Adirondacks and a 26.6-mile marathon. The beauty of the course and region's Olympic history make it a mag- ical event for the approximately 2,000 participants at IRONMAN Lake Placid, which will hold its 20th race on July 22. The Lake Placid race is one of dozens of events held globally by IRONMAN that include IRONKIDS, Iron Girl, Short Course Tri and half-distance competitions. And while IRONMAN may be the most-recognized brand in the triathlon industry, it is not the only one. Thousands of events testing an athlete's mettle are held across the country each year, from rural locations to metro areas. In addition to making a lasting memory for participants, triathlons affect local business communities as well. Officials estimate IRONMAN Lake Placid, for example, makes about $10 million in tourism revenue for the region, including the one to three training trips per athlete in advance of race day, said Bethany Valenze, events and service coordinator with the Regional Office of Sustainable Tourism in Lake Placid. Smaller events, such as the Brett/Robin- son Coastal Alabama Triathlon set for Sept. 8 in Gulf Shores, Ala., may attract fewer ► The two-loop swim at Ironman Lake Placid takes place in Mirror Lake, with water temperatures in the high 60s and low 70s. The Regional Office of Sustainable Tourism

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