SportsEvents Magazine

MAR 2018

SportsEvents is edited for those who plan tournaments or other sports events.

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Virginia's Blue Ridge Sports: Launched A New Regional Initiative To Capture More Sports Tourism Sponsored Content Visit Virginia's Blue Ridge – VBR Sports Bree Nidds Director of Sports Development (540) 342-6025 or (800) 635-5535 "A regional effort marshals all the resources that might be needed to host any event. This region has a long track record for staging events. Capitalizing on this, the natural beauty and the central location, you will be hard pressed to find another area that has more expertise in amateur sports." —Don Schumacher, former Executive Director of the National Association of Sports Commissions (NASC) '' he Roanoke Valley in Virginia's Blue Ridge (VBR) has world class facilities, exceptional southern hospitality and a setting amid the beauty of the Blue Ridge Mountains. Plus, we have more experi- ence than any other region at running successful sporting events. That's why NCAA, AAU, ASA, VHSL (Virginia High School League), CIAA, USTA, USSSA, NSA and the Special Olympics have chosen to play in Virginia's Blue Ridge. With a winning combination of state of the art facilities and venues, the Virginia's Blue Ridge region has hosted 86 NCAA Championships or Tourna- ments in the past 25 years and over 180 sporting events in 2017. Because of this success Virginia's Blue Ridge recently launched the formation of VBR Sports. This regional initiative will continue to focus on promoting VBR as a premier destination for tournaments, championship and sporting events. Capitalizing on Virginia's Blue Ridge (VBR) regional success as a well-es- tablished sports destination, Visit Virginia's Blue Ridge (Visit VBR) officials officially announced the formation of VBR Sports. "We are upping our game," touted Landon How- ard, President of Visit VBR. "Developing a stronger, regional sports identity under the direction of a new VBR Sports Council along with a Director of Sports De- velopment will allow our five localities to attract far more diverse sporting events and grow the region's travel and tourism industry," added Howard. VBR has experienced tremendous success in attracting sports tourism. In addition to youth sports, VBR Sports plans to continue attracting adult amateur sports as well. Bree Nidds, Director of Sports Development for VBR Sports commented, "The combination of youth, amateur, and collegiate level events opens the door to bidding on more diverse sports opportunities. This builds on our reputation to successfully host championships and tournaments started by the City of Salem and brand VBR Sports as a premier sports destination nationally." VBR Sports will focus on maximizing exposure for all sports facilities within the VBR footprint including the Cities of Roanoke and Salem and the Counties of Roanoke, Botetourt and Franklin. T Visit

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