SportsEvents Magazine

MAR 2018

SportsEvents is edited for those who plan tournaments or other sports events.

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Page 37 of 75

March 2018 38 interest to sports event planners. Founded in 2014, Graduate Hotels is spreading its locally focused brand to college towns across the United States and college towns offer a host of athletic facilities that may be available to sports groups during the col- lege sports off-season. Launching new brands should generate greater competition between existing hotels and the new entries. But They Are All Being Cannibalized By Airbnb… Airbnb is clearly showing signs that it aspires to be a complete travel business rather than a simple home-sharing service provider. It has allowed certain hotels into its mix for years but now, in its 10 th year, it's adding loyalty programs, travel options and other mainstream services as it most certainly moves toward a stock market initial public offering (IPO). According to Schmeider, "The sharing economy is here to stay. It won't be long until hotels use Airbnb rather than Expedia or other third-party outlets to sell their available inventory. Net-net, Airbnb's model is more affordable than Expedia, Trivago, et al. I predict that shoe will drop soon and Airbnb will become one of the larger group booking agents for traditional hotels, including sports team travel." "The evolution of the millennial gener- ation's impact on markets has formed an entirely new consideration: self-managed business and a lack of heritage brand loyalty," Kidd added. "Uber, Lyft, Airbnb, Blue Apron, Amazon instant delivery, etcetera, have brought additional consider- ations to standard travel and tourism. These options and others yet to come are working their way into the lexicon and formula daily. Communities driven by transient occupancy taxes and taxi taxes will soon figure out how to extract their pound of flesh from these millennial market movers." Kidd believes these groups may impact pricing and drive down some costs, and he points to many cities adding hotel prop- erties, everything from big-box brands to affordable, smaller properties that cater to families. "There is currently a process of adaptation for both the market and the consumer on the use of alternative prod- ucts," Kidd said. "It appears to me that ► Age Population % (in millions) 0-18 78,150 24% 19-25 29,814 9% 26-34 39,736 12% 35-54 82,072 26% 55-64 41,324 13% 65+ 49,273 15% 320,372 U.S. Population By Age Group* *NOTE: U.S. Population has increased by almost 10 million people since 2010) Source: U.S. Census Bureau Data WHERE DEDICATION TO YOUR SUCCESSFUL EVENT IS OUR BADGE OF HONOR. OPEN UP TO DEDICATION Just minutes north of Seattle, you'll find a great selection of sports venues for your event. In addition to complete event organization assistance, you'll find over 6,100 hotel rooms, endless outdoor adventures and unlimited opportunities for fun. Contact Tammy Dunn, CSEE at 888-338-0976, ext. 102 Made possible in part by assistance from the Snohomish County TPA Fund t SPECIAL Feature

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