SportsEvents Magazine

MAR 2018

SportsEvents is edited for those who plan tournaments or other sports events.

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March 2018 36 traditional bid game is becoming a dino- saur." Al Kidd, president and CEO of the National Association of Sports Commissions (NASC), said: "The evo- lution of the sports commission has gone from a pure sales function to, in many cases, a sports marketing agency for the local market. Sports commissions are required to perform a certain amount of groundwork to remain competitive and to have events repeat in their market. Local event development and implementation come with risk for sports commissions and CVBs. Markets are talking about developing their own events as if they are a pot of gold. Good planning, a market demand for the product and strong finan- cial support going into the new event are a must." Hotels The U.S. hotel industry ended 2017 with each of its three primary performance met- rics at record levels: occupancy, average daily rates (ADR) and revenue per avail- able room. According to hotel industry reports, the overall hotel occupancy rate of 65.9 per- cent in 2017 is the highest on record. Profit per available room has increased by nearly 70 percent since 2009. The U.S. average daily room rate for hotels rose to $126.72 in 2017, which is a 24.6 percent increase since 2011. The bad news for hotel guests looking for available rooms and bargain rates is that it's all forecast to get even better for hotels in 2018, marking the ninth straight year of growth for the industry. The inventory of rooms in the U.S. grew by about 2 percent but demand rose by 2.9 percent. "It's an unprecedented time for the hotel industry," Kidd said, "and it's putting a lot of pressure on sports event planners because room rates are high and availabil- ity is low." The good news is that the development pipeline is flourishing: nearly 600,000 hotel rooms are under construction or soon to be so. Most major hotel companies, including Wyndham and Best Western, have announced plans to introduce new brands starting in 2018 similar to Marriott's Autograph and Hilton's Curio collections. The new brands target different customer segments, many of which will be of ► t SPECIAL Feature Plan your next playcation at the beach with loads of family fun including Ocean City & Assateague Island! BEACHANDBEYOND.ORG #ExploreWorcester U.S. Hotels Average Daily Rate Year Average % Increase Daily Rate (cumulative) 2011 101.73 2012 106.00 4.2% 2013 109.97 7.9% 2014 114.91 12.4% 2015 120.00 16.9% 2016 123.97 20.2% 2017 126.72 24.6%

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