transformed golf from a sport to a party.
It's aimed at millennials' desires for a
broader social experience, affordability and
tech-savviness, and it's working. Sixty-four
percent of Topgolf's customers are in the
18-34 range, according to the company.
There are 30 U.S. locations, and expansion
But what about the traditional game? Joe
Shields, founder of the Sunday Golf Tour in
San Antonio, is working on that by specif-
ically targeting millennials and hipsters to
join his golf league.
Adhering to principles of affordability,
efficient play and good fun, the Sunday
Golf Tour was born from the need for
millennials to feel welcome on a golf
course, not just at one of Topgolf's venues,
according to sundaygolftour.com.
"The Sunday Golf Tour was formed
to provide golfers of all skill levels and
abilities the chance to compete in a fun,
fair and fast weekend outing — we call it
a 'tournament' but we promise it's not like
any you've played in before," according to
the site. "Let's join together to make this
great sport what it should be: enjoying time
with friends playing a fun game."
Signing up for the tour is free and entry
fees are promised to be at or below week-
"This system works because all parties
win. It's not just the golfers that get a dis-
counted price for a fast, competitive, ►
"In 2016, a
represents a 300%
just three years ago
on 740 teams
— Steve Tanner, director of league
golf, PGA of America