SportsEvents Magazine

JAN 2017

SportsEvents is edited for those who plan tournaments or other sports events.

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Page 42 of 67 January 2017 43 transformed golf from a sport to a party. It's aimed at millennials' desires for a broader social experience, affordability and tech-savviness, and it's working. Sixty-four percent of Topgolf's customers are in the 18-34 range, according to the company. There are 30 U.S. locations, and expansion continues. But what about the traditional game? Joe Shields, founder of the Sunday Golf Tour in San Antonio, is working on that by specif- ically targeting millennials and hipsters to join his golf league. Adhering to principles of affordability, efficient play and good fun, the Sunday Golf Tour was born from the need for millennials to feel welcome on a golf course, not just at one of Topgolf's venues, according to "The Sunday Golf Tour was formed to provide golfers of all skill levels and abilities the chance to compete in a fun, fair and fast weekend outing — we call it a 'tournament' but we promise it's not like any you've played in before," according to the site. "Let's join together to make this great sport what it should be: enjoying time with friends playing a fun game." Signing up for the tour is free and entry fees are promised to be at or below week- end rates. "This system works because all parties win. It's not just the golfers that get a dis- counted price for a fast, competitive, ► "In 2016, a record-breaking 36,000 kids participated on 2,900 teams nationwide, which represents a 300% increase in participation from just three years ago (9,000 participants on 740 teams in 2013)." — Steve Tanner, director of league golf, PGA of America

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