SPECIAL FEATURE: Awards & Recognition Issue
There's something to be
said about the sunny
side of the street and Roxia Thornton Todo-
roff knows that quite well.
"Where we are located is very unique,"
said Thornton Todoroff, director of sales and
marketing for the Deschutes County Fair &
Expo Center in Redmond, OR. "We are the
playground of the Northwest. We are an
outdoor recreation Mecca here. People love
to come and play.
"We are east of the Cascades. We are the
sunny side of the state. So people over on
the west side of
the Cascades love
to come and play
in the sunshine.
People just love to
For the past 15
Todoroff has man-
aged the plethora
of events that
come her way.
we do wrestling
— we host The Or-
egon [Wrestling] Classic, which is the largest
in the state, as well as the Rock of Redmond,"
Thornton Todoroff said. "We also host the
USA BMX Great Northwest Nationals in April.
We host a variety of rodeos and livestock
events. We host a basketball tournament
"We have a wide variety of sporting
events. And of course we are a newer facility
and we are looking to grow that segment of
the market. We are very proactively going
after new sporting events. We have a phe-
nomenal 320-acre site here with a beautiful
indoor arena but we also have outdoor are-
nas, 85-plus acres of grass lawn. Our slogan
is 'We really can do it all' so we're open to all
kinds of events."
Thornton Todoroff said the center hosts
370 to 400 events each year. While it caters to
any type of sporting event, rodeos are a big
share of the business.
"We have a rich history of rodeo here in
Central Oregon and we work with everything
from pee-wee rodeos to high school rodeos
and pros," she said. "We work with NPRA and
have been voted Rodeo of the Year for many
years running. And then we also are the site
of PRCA Columbia River Circuit. Rodeo is very
big and we are steeped with a rich history
The facility has outdoor and indoor arenas,
"We're pretty dialed in for rodeo," Thornton
Todoroff said. "We have both an outdoor
rodeo ready arena as well as an indoor
arena. We can pretty much accommodate
year-round — both spring, summer and fall
outside and winter inside — so not a lot of
challenges with rodeo."
Thornton Todoroff prides herself on
bringing promoters back once they have
experienced her staff 's special touch.
"We work very closely with the promoters
in all the events," she said. "In working with
USA BMX, they love our venue and love
working with us. We've had them since 2008
and we have them contracted for multi-years
"Once we get an event here we work very
hard to keep them here," she said. "They are
very happy with our venue and our staff. Cus-
tomer service is key. We work hard to make
sure that everybody is happy." n
2017 Readers' Choice
Award Winners cont.
NEW JERSEY cont.
Princeton Regional CVB
Ashe County Parks & Recreation
Burlington/Alamance County CVB
Fayetteville Area CVB
Greater Raleigh Sports Alliance
Nash County Travel & Tourism
See Ad On Page 29
Bismarck - Mandan CVB
Fargo-Moorhead Athletic Commission
Butler County Visitors Bureau
Visit Canton Stark County CVB
Lake Erie Shores & Islands CVB
continued on page 32
Roxia Thornton Todoroff
Director Sales & Marketing
Deschutes County Fair & Expo Center