SportsEvents Magazine

JAN 2017

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January 2017 18 SPECIAL FEATURE: Awards & Recognition Issue When it came time for Aaron Del Mar to choose his career path, he reached back to his college experience to help guide the way. And he isn't ashamed to acknowledge it. "While I was at Indiana, I was a huge party kind of guy with my fraternity," the founder and CEO of Adrenaline Sports Management said. "I was the social chair. After college and after I retired from competitive athletics, I took my love for partying and my love for athletics and created Adrenaline Sports Management." Del Mar wrestled at the University of Indiana and was a three-time All-American in Judo, eventually earning a trip to the Olympic Train- ing Center. Once he opened Adrenaline Sports Manage- ment in 2008, he created an eclectic mix of fun and run. "One of our marquee events is the Santa Hustle, where people get to go out and partic- ipate in a half marathon or 5K and enjoy that fun, invigorating and exciting event where they can get their good workout in but also have fun," Del Mar said. "We dress them up like Santa. They get Santa hats and Santa beards and a Santa hoodie. There are cookie stations on the course and candy stations on the course and a participation medal." Adrenaline Sports Management runs nine Santa Hustles across the country in Chica- go, Milwaukee, Indianapolis, Portland (ME), Galveston (TX), Sevierville (TN), Glendale (AZ), Sandusky (OH) and Newport (RI). Looking forward to 2017, Del Mar said, "We are expecting to bump that up to 11 or 12." Adrenaline Sports Management also runs the Bunny Hop 5K in Chicago, the Wisconsin Dells Monster Dash 5K and the Halloween Hustle 5K in Palatine, IL. "We predominately concentrate on running events for right now," he said. "We find that it is a really cool market for us and we have extensive background in it. We've had good success with it." For Del Mar, success comes from attention to the small details, what he calls "the little extra polish we put on our events." "For example, with the Santa Hustle, we have giant Macy's Parade inflatables we put out there," he said. "We have selfie stations at the base camp and on course. We bring out live reindeer. We have all of our volunteers — usually 200-plus volunteers — dressed as elves. You know, if you are going to have 7,000 Santas, you need to have elves." While taking care of the clients, Del Mar also focuses on creating strong partnerships within the communities they go to. "You also have to have a strong charity com- ponent," he said. "I think it is really important you have not only a strong fiscal impact on the area you are going into but have a strong social impact by utilizing local charities and doing our part in the community." n Catulatis! 2017 Readers' Choice Award Winners cont. CALIFORNIA Visit Santa Clarita Visit Santa Rosa See Ad On Page 21 Visit Oakland COLORADO Colorado Springs CVB See Ad On Page 55 Greater Grand Junction Sports Commission sportscommission DELAWARE DE Turf Sports Complex turf-sports-complex FLORIDA Daytona Beach Area Convention & Visitors Bureau Naples, Marco Island, Everglades Conven- tion & Visitors Bureau Palm Beach County Sports Commission Pensacola Sports Association GEORGIA Alpharetta CVB See Ad On Page 31 Athens CVB continued on page 20 Aaron Del Mar Founder & CEO Adrenaline Sports Management

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