SportsEvents Magazine

DEC 2016

SportsEvents is edited for those who plan tournaments or other sports events.

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www.sportseventsmagazine.com December 2016 87 Sponsored Content CVBs & Sports Commissions efore development began on The Fields, Saluda Shoals Park, a 400- acre riverfront park, was visited for recreational purposes such as jogging, canoeing, kayaking, tubing, biking and more. Now, with the addition of this athletic complex boasting six multi- use fields, six clay and four hard surface tennis courts, the sports tourism industry in Columbia, SC has been transformed. The Palmetto Health Fields at Saluda Shoals provide Columbia with a facility that allows the opportunity for Columbia Regional Sports Council to work with Irmo Chapin Recreation Commission to accom- modate large, national sporting events. In its first year of operation, The Fields have generated an estimated $2.3 million eco- nomic impact on the region, with notable events including US Quidditch Cup 9 and the 2016 NXT Events SC Shootout. In April 2016, the Sports Council and ICRC made magic with US Quid- ditch Cup 9. Sixty teams from all over the United States and Canada, as well as 4,800 spectators, flocked to The Fields for the two-day national tournament. The event generated $857,897 in direct economic impact. Thoroughly impressed with the facility, US Quidditch will be returning in February 2017 for the USQ South Regional Championship. The 2016 NXT Events SC Shootout in June 2016 attracted 4,060 participants across 103 teams and 6,000 spectators for a total of 10,060 attendees. This lacrosse event resulted in $873,346 in direct eco- nomic impact on the region. Looking to the future of The Fields, ICRC Market Development Director Ashley Smith says that nontraditional events are the specialty. "The 2017 cal- endar is almost completely booked with events, some of which include quidditch, boomerang, lacrosse and ultimate Fris- bee. Additionally, The Fields are quickly becoming the race and fun run center for Columbia. We hosted the Xtreme Air 5K, Glo Run and Bubble Run in sum- mer 2016 and the Glo Run has already confirmed they will be returning. We have an exciting year ahead and we're looking forward to continuing to grow from here." Offering space and versatility that broadens the scope of our sports industry, The Palmetto Health Fields at Saluda Shoals, paired with the expert teams at the Columbia Regional Sports Council and Irmo Chapin Recreation Commission, are equipped to welcome your next event to Columbia, SC, no matter how magical, ultimate or bubbly it may be. n B The Palmetto Health Fields at Saluda Shoals: Changing the Sports Landscape of Columbia, SC See Ad On Back Cover Scott Powers, Executive Director (803) 545-0009 spowers@columbiasportscouncil.com www.columbiacvb.com/sports-events Columbia Regional Sports Council "Not only will we help you every step of the planning process, we're here to help make sure your event goes off without a hitch, as well. Whether that means volunteering the day of your event (even if that means giving up a weekend or waking up at 3 a.m.!), having a table at your expo as an information resource, lending our tents and backdrop for your set-up or event photos or taking pictures and engag- ing your participants on social media, we are here to provide any service you may need from beginning to end."

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