SportsEvents Magazine

DEC 2016

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December 2016 6 www.sportseventsmagazine.com Youth CDC Plans Youth Concussion Study The Centers for Disease Con- trol and Prevention announced in November that it will commit $3.3 million to study ways to prevent brain injuries in order to address youth sports concussions, according to medpagetoday.com. In a solicitation for propos- als, the CDC said it would fund one or two 3-year studies of the role of behavior mod- ification in preventing brain injury. It divulged separate plans to pilot test a nation- al concussion surveillance system for which the CDC has requested Congressional funding. The research would focus on effecting behavioral and social change in youth sports, encouraging more young athletes, parents, coaches and others to take head trauma more seriously. The funding could be used to develop and pilot test a new intervention or to evaluate an existing one, the CDC said. "This funding opportunity announcement acknowledges that we need to build a culture in sports where athletes, par- ents, coaches, sports officials and athletic trainers take steps to reduce the likelihood that athletes experience concus- sions," according to the proj- ect description, "and encour- age athletes to recognize and report concussion symptoms so that athletes can obtain appropriate care and take sufficient time to recover." The agency emphasized that the interventions must "go beyond education and communication messaging." They should assess the effects of interventions such as super- vision/coaching strategies and changing social norms or rule/ policy changes. Chief aims would either be to prevent concussions from occurring in the first place or to reduce the impact of concussions once they occur. The CDC Injury Center's preferred target population would be a racially/ethnical- ly and socio-economically diverse group of athletes aged 13 and younger, including some living in rural areas, who participate in youth sports programs. Applications are due Feb. 16, 2017. The study would join other ongoing assessments of sports concussion organized and/ or funded by CDC, including a three-year evaluation of CDC's Heads Up to Youth Sports campaign, a study of the effectiveness of content and messaging within the entire Heads Up platform, and an examination of the impact different tackling techniques have on head injury in youth football (using innovative mouth guards to collect data). The program follows several others awarded to examine how to change con- cussion-reporting behavior, which were recently funded by the Department of Defense and the National Collegiate Athletic Association via the MIND Matters initiative. Studies and reports have shown that many young athletes do not report possible concussion symptoms during play and, when they do, often do not seek recommended medical attention. Researchers have criticized education and communication campaigns — including Heads Up — for lacking behavior-change mechanisms necessary to address these problems. Detroit Parks Wins Excellence Award ORLANDO, FL — Offi- cials from Detroit Parks and Recreation Department were presented with the Excel- lence in Youth Sports Award at the annual Youth Sports Congress in November. David Miller, interim director of the department, said the youth program offers kids in Detroit a wide BEAUMONT, TX — The award-winning Frontier Rodeo Company will bring back professional bull riding to the Ford Arena for the first time in eight years with the PRCA Xtreme Bulls Beaumont Invitational on Jan. 6-7. Each night, 35 of the PRCA's toughest bull riders will take their shot at an eight-second ride on some of the rankest bulls in the country from local stock contractor Jerry Nelson. Money earned at PRCA Xtreme Bulls Tour stops count toward the 2017 PRCA World Standings, which determine qualifiers to the Wrangler NFR held in Las Vegas. Nelson, a Beaumont native and the country's top stock contractor, will supply livestock for the Xtreme Bulls Beaumont Invitational. Nelson has received the prestigious honors of the PRCA Stock Contractor of the Year and the PBR Stock Contractor of the Year. Nelson's Frontier Rodeo Company was also honored as one of the top rodeo producers in the country. Frontier Rodeo Company has extensive background supplying livestock to the PRCA's National Finals Rodeo and the Professional Bull Riders Cup events. "Bull riding and rodeo is a great sport, great family enter- tainment, and Beaumont deserves to have a professional bull-riding event in our hometown. We're bringing some of the country's best riders and the country's best bulls for the Xtreme Bulls Beaumont Invitational — it's going to be great competition and a great event," Nelson said. n Bull Riding Returns to Ford Arena t SPORTS Talk

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