SportsEvents Magazine

DEC 2016

SportsEvents is edited for those who plan tournaments or other sports events.

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www.sportseventsmagazine.com December 2016 17 Michelle Russ, director of sales for the Gulf Shores and Orange Beach Sports Commission, credited the city's history with the event for being selected as the championship site as it transitioned from the AVCA to the NCAA. "Our beautiful beaches certainly helped with their consideration," Russ said. That transition wasn't without its challenges but Russ was pleased with the end result. "It had a big learning curve just working with all the moving parts and different departments within the NCAA," Russ said. "But they were amazing to work with and we all became a great team working toward making the event memorable for all the student athletes." Still other long-lasting relationships between an event rights holder and a city may be built on local attractions or unique activities the host city may offer. Snohomish County's Dunn pointed to aviation attractions, outdoor recreation opportunities, and even proximity to Seattle and Vancouver as some of the reasons skateboarding competitions and racing events regularly return. Mills, who noted that Louisville hosts everything from volleyball and basketball competitions to BMX championships and, of course, the Kentucky Derby, praised, among other things, her commu- nity's supportive attitude. "We believe our success derives from our community's willingness to do whatever we can to make sure the event rights holder is able to achieve its goals," Mills said. "In addition, our community is centrally located with a strong hospi- tality and tourism industry that makes it attractive for families and fans of those competing." WHERE TO BEGIN The National Association of Sports Commissions (NASC) serves to unite all parties that may be involved in a sports event — from sports commissions and national governing bodies to vendors. Especially helpful for event rights holders is the NASC's guidance on developing successful RFPs, according to Elizabeth Young, the organization's director of membership and marketing. "We have sample RFPs available on our website for our rights holder mem- bers," Young said. "We also host sessions on RFP development at our annual NASC Sports Event Symposium, host webinars throughout the year and have CSEE courses dedicated to the topic." Young said that a successful RFP in- cludes the perspectives of both the event rights holder and the potential host city. "Strong RFPs are easy to follow, laid out in an easy-to-read format and provide key information and details that a city needs to evaluate whether or not an event is the right fit for them," she said. "It is equally as important to include all infor- mation requested in a city's response for the event owner to evaluate the proposal and ensure that all of its highest priorities will be met." n Find out more: visitgoldsboronc.com | 919-734-7922 Compete under the contrails of heroes at the most unique venue in the nation. GOLDSBORO MULTI-SPORTS COMPLEX THE SKY ISN'T THE LIMIT Complex includes: 8 natural & artificial, illuminated, all-weather fields; walking trails; and, concessions. 1,000 hotel rooms and many dining options within 5 miles. COMING FALL 2017. soccer | football | lacrosse | field hockey | ultimate frisbee SPECIAL FEATURE: CVBs & Sports Commissions '' "A well-written RFP includes all the details for an event that can create a mutually beneficial partnership. We're really looking to create a partnership; we're not looking to create a 'one-and-done.'" —Nancy Helman, Virginia Beach CVB

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