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www.sportseventsmagazine.com December 2016 11 ONE- on- ONE t One-on-One features an interview with an influential member of the sports community concern- ing a specific topic. This month, Michael Johnson, Director of Graduate Studies in Security Technologies at the University of Minnesota, discusses cyber security. A simple Internet search of "Cyber Security Breaches 2016" brings up a list of Who's Who across the business and government landscape. Among the entities breached are the U.S. Department of Justice, the Internal Revenue Service, Yahoo!, LinkedIn, UC Berke- ley, Snapchat, Wendy's, Oracle, Dropbox and Cisco. Those are the breaches making headlines and bringing issues of cyber security to the mainstream business discussions. No one knows how many millions of breaches are creating headaches for smaller business and organizations. "It's clear the world is becoming aware of cyber security," said Michael Johnson, Director of Graduate Studies in Security Technologies at the Uni- versity of Minnesota. "They might not understand what that exactly means but with all the high profile attacks and impacts on personal data theft and ransomware, I think today versus five years ago you'd be hard pressed to find someone who doesn't know what's going on with cyber security. Five years ago, small businesses down to the consumer were still unaware at least to the gravity of it." Events rights holders of all sizes face cyber-security challenges. Websites, online registration and mobile apps for events leave nearly everyone vulnerable to a variety of cyber attacks that can be devastating. Awareness needs to spur action. "There is a high level of awareness but there's still the threat of lots of things that could happen, yet there are still a lot of people especially in the small to mid-size business and below — down to consum- ers — who are not convinced they are the target," Johnson said. "They are not convinced they have any- thing that anyone would want to steal. They probably know they could get a virus. They probably have heard of ransomwares. They've heard about things that could impact them or delete systems or steal a credit card or possibly get into their bank account — that [bank account theft] starts the juices flowing when people start thinking about that." VALUABLE ASSETS It is important to note that cyber attacks target more than money from businesses. "I think the biggest problem is ► BY JOHN REZELL One- on- One Creating A Cyber Risk Game Plan Johnson