SportsEvents Magazine

SEP 2016

SportsEvents is edited for those who plan tournaments or other sports events.

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Page 20 of 67 September 2016 21 VSRUWLQJHYHQWVLVWKH¿H[LELOLW\RXULQGRRU venues provide,î said Waggoner. ìFor example, we have the unique ability to host a major competition in the Arena while practice and/or preliminary events take place simultaneously in the attached Exhibit Hall, which brought sports organizers for taekwondo and the cheerleading nationals to our facility.î Highlight a major university in your area Universities are always a major asset for any community. They bring educational opportunity, lots of jobs for locals and considerable revenue to the city and county coffers. Occasionally, a university will use a convention or multi-use event center as the venue of choice for one of its smaller sports programs. Such is the case for The Classic Center in Athens, GA, now home rink to the University of Georgia Ice Dawgs hockey team. Universities also impart a measure of prestige. ìWeíre very lucky with the University of Georgia being here,î said Danny Bryant, arena manager at The Classic Center. ìWith most sports, particularly some that we host events for like gymnastics, cheer and dance, and others, they want to be in the shadow of UGA. For the young athletes, thatís eventually where they hope their road will take them if theyíre from Georgia or even from elsewhere in the South. There are former UGA gymnasts, for instance, who were in some of these athletic clubs WKDWZHUHFRPSHWLQJøYH\HDUVDJRZKRDUH now competing on the national level. [The university] adds a bit of celebrity status to it for state and regional competitors.î Lounging areas and a bar please parents of youth competitors The staff of Sports Minneapolis, part of Meet Minneapolis, is very happy to have the Minneapolis Convention Center (MCC) as one of the venues available for hosting sports events. ìItís designed with an abundance of spaces to lounge between matches and it even features the Craft Bar and Lounge for parents who need a break from the action,î said Katie Smith, director of sales and marketing at the Minneapolis facility. ìAnd the Center features a range of non-conces- sion food options beyond what attendees normally expect at sports facilities .î Weather is no problem for sports tra- ditionally played outdoors if they can be accommodated inside. February 2017 will see The Classic Center host an adult pickleball tournament IRUWKHøUVWWLPH ìItís at a time when they canít normally host tournaments because of the weather,î said Bryant. ìEven in Georgia, February weather is too much of an unpredictable variable. So weíre bringing it inside.î The tournament came about through a col- laboration with a local pickleball group. The Classic Center staff work with area sports organizations to promote its facility. Q Special Feature: CONVENTION CENTERS

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