SportsEvents Magazine

AUG 2016

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Page 8 of 67 August 2016 9 t SPORTS Talk Industry Central Pennsylvania Starts Sports Authority Central Pennsylvania's sports and events economy could get a boost from the Hershey Harrisburg Sports & Events Authority, a spinoff division of the Hershey Harrisburg Regional Visitors Bureau (HHRVB) that was introduced in July, according to PennLive. com. "The mission of the Hershey Harrisburg Sports & Events Authority is to expand upon the bureau's sports tourism and events initiatives," HHRVB President and CEO Mary Smith said in a news release. "This new division is now charged with attracting new business from those two market segments and providing our clients with an enhanced level of service and assistance." The new division will focus on generating more business for the region that includes Dauphin and Perry counties. "We've been successful in positioning our organization and selling our region as a destination for sports and events," Smith said. "So we aren't necessarily changing our focus on the types or sizes of events we are pursuing. But we are greatly expanding the scope of services we can provide to our clients." Gregg Cook, who has been HHRVB's sports marketing manager for the past 13 years, was named the authority's executive director. Youth Concussion Awareness On The Rise BOSTON — In July, the Concussion Legacy Foundation reported the results of a poll by UMass Lowell that reveals that after a decade of awareness efforts, Americans are aware of the dangers of concussions and chronic traumatic encephalopathy (CTE), and a majority no longer think tackle football is appropriate for children prior to high school. Four out of five American adults (79 percent) — including 72 percent of men — do not believe tackle football is appropriate for children under age 14. Nine in 10 (91 percent) don't believe tackle football is appropriate before age 10. Only 20 percent thought football was not appropriate for adults age 18 and older. Among women, 84 percent oppose tackle football before the age of 14 and 94 percent oppose tackle football before the age of 10. Eighty-seven percent of adults believe that brain trauma that results in CTE is a serious public health issue. The survey was conducted independently by the UMass Lowell Center for Public Opinion and asked 1,000 American adults about their attitudes surrounding sports safety, head injuries and the public health implications of concussions and CTE. Looking at soccer, three in five don't believe that heading the ball is safe before high school. There are an estimated 2.1 million children under the age of 14 playing tackle football each year and 8 million youth soccer players. In November, the United States Soccer Federation changed its heading guidelines for youth soccer, eliminating headers for players. Venues Beaver Stadium Will Reduce Capacity Lions 24/7 website reports that Penn State University's Beaver Stadium — touted as one of the world's largest sporting venues — is about to get smaller. Penn State Athletic Director Sandy Barbour told the website that planned renovations to the football home of Penn State will include reducing capacity. ► Ironman announced in July that Lake Placid, NY will host the 28th race in the Ironman 70.3 U.S. Series starting September 10, 2017, and will continue to host the event through 2021. The 70.3 represents half the distance of a full-distance Ironman event. Ironman Lake Placid is the longest-running Ironman event aside from the World Championship in Hawaii. The full-dis- tance Ironman race will also continue in Lake Placid through 2021. "Lake Placid has been a home to Ironman for 18 years, and every year is an outstanding race for athletes from around the world," said Andrew Messick, CEO of Ironman. "We are extremely excited to add an Ironman 70.3 race to Lake Placid, providing another opportunity for athletes to race this iconic course, and to experience the beauty of this area and the hospitality of this wonderful community." Ironman 70.3 Lake Placid will lead athletes through a 1.2-mile swim, 56-mile bike and 13.1-mile run on the same course as Ironman Lake Placid. Athletes begin with a swim in clear Mirror Lake, with the famous sight line at the bottom of the lake to guide them. After athletes transition in the Olympic Speed Skating Oval to the bike, the rolling mountain views provide a scenic back- drop to the ride. The one-loop 56-mile course brings compet- itors back to the Oval, where they begin their 13.1-mile run through the town and around the lake. n Ironman Adds 70.3 In Lake Placid

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