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February 2014 6 www.sportseventsmagazine.com EDITOR'S PLAY-BY-PLAY Green Is In For Sports Events The idea of leaving a smaller footprint on the environment is growing more prevalent throughout all facets of society today, including the world of sports events. In fact, the Natural Resources Defense Council called the influence the sports industry is now using to promote and advance better stewardship of the environment "a cultural shift of historic proportions." In this issue of SportsEvents, contributing writer Selena Chavis interviewed numerous professionals in the sports events industry to learn more about their efforts to reduce the impact of events on the environment. Green Sports Alliance Executive Director Martin Tull said his organization is working with hundreds of sports facilities that are working not only to be green on a per-event basis but also in developing systems and approaches that will produce results throughout the year. Chavis also interviewed organizers of sports events to learn more about what they are doing to keep their impact low. For example, organizers of the Wine Country Half marathon in Santa Rosa, Calif., said they manage to divert 80+ percent of their waste away from landfills and have even exceeded 90 percent at several races. This isn't easy, said Bart Davis of Destination Races, the race organizer. But, he said, "There are literally hundreds of ways to 'green' an event. They key is to choose the ones that work best for your event and the event's budget." Read the advice of Davis and others who share their best tips for greening your events in this special section. Pull Off A Great Event—Even When Time Is Running Short Have you ever found yourself in a situation where you are planning an event only a few weeks (or less) out? Well, you're not alone. But, according to the experts we talked to, a short planning timeframe does not mean your event is doomed for failure. Turn to page 14 for their words of wisdom. Planners Share Insight In this and future issues we will profile standout sports event planners whose accomplishments are worthy of industry recognition. We are proud to highlight these individuals in this issue and others throughout the year with an "éclat" award from SportsEvents. This new award is our way of recognizing outstanding performance and leadership within the sports events industry. Know someone you'd like to nominate for this award? E-mail me at kmcintosh@coveypubs.com. We would love to hear from you. SportsEvents is published monthly by Covey Communications Corp., P.O. Box 2267, Gulf Shores, AL 36547. It is mailed under standard mail rates. POSTMASTER: CHANGE SERVICE REQUESTED TO SportsEvents Subscription Office, P.O. Box 2267, Gulf Shores, AL 36547. Editorial ideas and manuscripts are welcomed. However, all unsolicited manuscripts and photographs must be sent with return postage; otherwise SportsEvents cannot be responsible for returning them. Copyright 2014 by Covey Communications Corp. All rights reserved. Reproduction in whole or part without express written permission of the publisher is strictly forbidden. Kristen S. McIntosh, Editor EXECUTIVE OFFICES 2001 West First Street Gulf Shores, AL 36542 MAILING ADDRESS P. O. Box 2267 Gulf Shores, AL 36547 TELEPHONE/FAX (251) 968-5300 / (251) 968-4532 E-MAIL info@sportseventsmagazine.com WEBSITE www.sportseventsmagazine.com PUBLISHER J. Talty O'Connor ASSOCIATE PUBLISHER Kristen S. McIntosh ASSISTANT EDITOR Marlane A. Bundock DESIGN SERVICES Kelly Williams MANAGER DIRECTOR OF SALES Shellie Kichler MARKETING SERVICES Christy S. Raley MANAGER MARKETING COORDINATORS Blakeli Myrick Hannah Zito MANAGER, TRAFFIC Stephanie Eckman & PROMOTIONS CIRCULATION MANAGER Ashley Brokowsky CONTRIBUTING EDITORS Marcia Bradford Selena Chavis Janis Helton Alison Mitchell D. Fran Morley Paige Townley EDITORIAL Jon Butler, ADVISORY BOARD Pop Warner Little Scholars Sally Johnson, National Council of Youth Sports Jamie Adams, National Association of Intercollegiate Athletics Alicia McConnell, U.S. Olympic Committee James Parker, Amateur Athletic Union Don Ruedlinger, Youth Basketball of America Jon Schmieder, Huddle Up Group *02-20 SE FEB 2014_SportsEvents TEMPLATE 2/11/14 10:34 AM Page 6